Masks and Casks - Case Study
Objective:
When a distillery was launching a new line of spirits, it collaborated with a large chain of liquor stores to promote its new products. The stores gave all employees PrevaGuard™ Face Masks imprinted with the distiller’s new product logo to wear while working.
The distillery liked that they could get coordinating protective masks at two different price points because the store employees worked in different environments. They opted for the 2-Ply style for their back-of-house staff, who interacted with fewer people, and the customer-facing employees were provided with the 3-ply design.
Source: Koozie Group
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